IPS Oil Clean Up

Google Acquires Zagat As It Continues Its Move Towards Social Search

Many didn't see the acquisition of Zagat by Google coming. Zagat, already widely popular in print form offers comprehensive reviews on restaurants and bars throughout the major cities of America. In addition, Zagat also has an online review site- which h... Read >

Google Losing Market Share in Search Engine Wars

For those SEO and SEM Professionals, it's not time to panic- far from it, however it is time to take note of the up and comers in Search. Bing, Microsoft's search engine property which has been around for a couple of years in its latest incarnation has ... Read >

Top Level Domains to Shake Up the Web? Not Exactly

There's been a lot of press lately regarding ICANN's decision to allow the creation of just about any type of domain ending. Meaning that .com, .org, .edu and others which currently number about 25 could potentially reach millions in just a matter of a co... Read >

Google To Release a New Algorithm Update: Panda 2.2

Several months ago, Google significantly changed the way its algorithm works by unleashing an update now called Panda. Panda, which many referred to as the Farmer update went it was first released focused on content farms. Content farms are sites that e... Read >

How Rotating Content Affects Search Engine Optimization

One of the key factors to creating a website that draws and engages visitors is not only to have it look aesthetically pleasing, but to ensure that it is dynamic. There are websites that we all visit, but would we continue to visit these sites if they ne... Read >

What's More Important To Ranking in Google: Lots of Links or High Quality Content?

I usually receive this question in many different forms. I sometimes talk to a website owner that is only interested in building lots of links, even when their site is quite small and barren of content. On the other hand, I have seen web developers focu... Read >

Search vs. Social Media: Finding the Right Balance

I receive lots of questions regarding both search and social media and I am often asked by clients and friends, which strategy is the best for my business? Obviously, there should be a balance of search vs. social media marketing for anyone wishing to co... Read >

Does Page Load Time Matter for SEO?

Page load time is usually defined as the time it takes for a webpage to fully load in a browser showing all elements of a page. Does page load time matter for SEO? Here's a question that has come up on my radar a few times over the last few months. In ... Read >

What Should Be the Limit of Links on a Page for SEO Purposes?

Whether you are an SEO/SEM professional or an independent web developer, one of the essential aspects of optimizing your site is receive high quality one way backlinks from others. In the past, building links was much easier due to the fact that years ag... Read >

Do Shortened URL's Hurt or Help Your Rankings?

Shortened urls have been around for years. In fact, hundreds of thousands of people started using them once Twitter took off. There are many benefits of using shortened urls, however for many SEO/SEM professionals, there was always a thought in the back... Read >

Yahoo!'s New Way to Search- Search Direct

Over the last couple of years Google and to a lesser degree Bing have shared the spotlight when it comes to search. In fact, Yahoo! who above all other brands brought search to the masses has found itself slowly in a death spiral that it finds hard to ge... Read >

The New Google Algorithm Farmer- What SEO/SEM Professionals Need to Know

It's official! While there has been talk of an upcoming algorithm change from Google for at least a couple of months, these past couple of weeks saw a definite change in the way that Google ranks those sites on the web vying for top placement in its list... Read >

Indispensable SEO Tools

One of the questions that I get asked at least every couple of months is what kind of basic tools do you use for SEO? The truth of the matter is that while I might use a specific tool to research keywords or a tool to watch traffic closely, I find that t... Read >

Facebook Updates its Advertising Using Content from Users

When it comes to advertising, it's said that there is usually nothing better than the strategy of word of mouth. Hearing about a product or a service from a trusted friend or even an acquaintance is likely to help you drop your resistance to that item an... Read >

Cutting Corners on SEO? Google Is Stepping Up Enforcement of Its Policies

SEO and SEM is always a game of cat and mouse with the big search engines. Professionals in the industry are always trying to determine the strategies that can help them place a website at the top of the rankings and deliver more traffic and business. W... Read >